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19-11-2007 syspic01syspic01syspic01 Current version Maxtrade AIO 1.3.23 ... syspic01syspic01syspic01 RSS feed for Avalon Ltd.

Search Engine Optimization

 

Company: Avalon Ltd.
Software Division: www.softdivision.com
Sub-division: SEO
Email:seo [at] softdivision [dot] com
Issue Status: For Public use
Ref/data: 20-01-2008


How to be in top 10 Search Engines Results?
What are the search engine optimization rules?
How to organize my SEO tactics?

ANSWER : Use "S.E.A.M.A.T."!

Note: Conduct your own research before acting on the recommendations.

Before you read this article, please take a look on this real search results:

So, why we have above results? and what about our keywords and description meta tags?

In this page You will find information about what is our tactics, that we integrate in our script "Maxtrade AIO". For short I will name it - SEAMAT (Search Engines Attraction Methods And Tactics). So, here is the things, that You need to know to be familiar and understand SEAMAT: All SEAMAT is based on only one rule - " Feed the SE bots and SE crawlers with information and make them addictive to your web site!".

First, you need to be clear about who is the all participants?:

  1. Your web server.
  2. Information loaded in your web server (your web site, but not only).
  3. SE bots.
  4. SE crawlers.

Second, you need to be clear about WHAT bot's and crawler's like to "eat"?:

  1. Your web site source cod.
  2. Your special ".xml" files.
  3. Your RBL (related back links)
  4. Your web site CONTENTS! (This is the most important "food" for them).

Third , you need to be clear about what tools you need?:

  1. Source cod validator (when you use it, your web site must reach minimum 91% validity)
  2. SEO Stats (Display PR:, Display Google info:, Display Yahoo info:, Display Msn info:, Display Alexa info:, Today Unique visitor:, Today Page view:, Yesterday Unique visitor:, Yesterday Page view:, Total Unique visitor:, Initial value:, Total Page Views:, Initial value:, Display Users Online: .)
  3. SEO tools (Advanced Meta-Tags, Alexa Rank Tool, Check Server Headers, Class C Checker, Code to Text Ratio, CPM Calculator, Domain Age Check, Domain Typos, Future PageRank, Google Dance, Google Keywords, Google Search, Google Suggest, Google vs Yahoo, Indexed Pages, Keyword Cloud, Keyword Density, Keyword Difficulty, Keyword Optimizer, Keyword Position, Keyword Typos, Link Popularity, Link Price Calculator, Meta Analyzer, Meta Tag Generator, Multiple Link Popularity, Overture Keywords, Page Comparison, Page Size, PageRank Lookup, PageRank Search, Robots.txt Generator, ROI Calculator, S.E. Comparison, S.E. Keyword Position, Site Link Analyzer, Spider Simulator, URL Redirect Check,URL Rewriting).

NOTE: We recognize two type of web sites from SEO point of view: ARTIFICIAL and REAL

  1.   Artificial - The owner of web site pay to some SEO company for SEO procedures. In this case it doesn't matter what is condition of your web site, TEMPORARILY You will be satisfied. Here is the example of how much is cost SEO procedures from some company in internet, by the way SEO service below $2,500 is unprofessional:

    "
    The minimum cost for SEO to implement a campaign is about $4500. That covers initial set-up with Yahoo Search Marketing and Google AdWords, and a summary report after about one month, and then your team manages the campaign. We recommend paying an additional $600 ( $5100 total) for SEO to review and adjust the campaign after one or two months. Usually, the success prompts clients to have SEO continue managing the campaign, though sometimes clients take over management or just let it run as is.

    On the higher end, SEO services include: extensive ROI analysis before and during the campaign; use of MSN and perhaps other second-tier PPC search engines; set-up of third-party PPC management software to report on and semi-automatically adjust bidding tactics; and a precisely planned sequence of monthly refinements, tests, and written reports for at least six months. Prices for this higher end service typically range from $15,000 to $20,000 per web site for SEO, plus $1,250 to $2,500 per month for at least six months.

    Hourly Rates: $150 per hour for SEO, PPC, and other SEM ...
    "
    [source: internet]

    Hmm, I just want to say that this is a same way like (for example) You are singer and you are prepare for competition, but before this, you just pay a bribe to all adjudicators and it doesn't matter how you singing you will be in TOP 10 position... temporarily.
  2. Real - The owner of web site maintain his web site and put it in real competitive environment. In this case you will need SEAMAT (Search Engines Attraction Methods And Tactics) or usual SEO procedures, it's have a lot info. in internet about this matter.

So, if you have enough money and you have no time, you can use option 1 (artificial SEO) and don't need to read down below information. Just remember that you need to use professional SEO service approximately min. $2,500, EVERY 3-5 months to achieve results.

SO, IT'S TIME TO START USING SEAMAT:

  1. SEO - You need to know basically "What is SEO?"
  2. BOT's - is an abbreviation for robot (spider). These bot's are send out by Search Engines to scan through web pages and pick up new or revised content to display in the Search Engine Results Pages (SERP's).
  3. CRAWLERS - the tools that search engines automatically send out to find websites, record them and index them within their databases. Also known as spiders. Some crawlers will only visit the home page of a website while others may 'deep crawl' and index many sub-pages, depending on the structure of the site.

Before You begin You must remember THE BOT'S OR CRAWLERS ARE BLIND - THEY ONLY CAN "THINK" on the basis of his algorithms:

  1. It doesn't matter in which step in all procedures You are, all the time You must pretend itself that you are SE bot or SE crawler and try to think in same way like them. This is a very important and NEVER forget. To understand what I mean, take a look at next two images. First show how is look actual web site, the second is show how SE bot "see" same site.
Actual web site

How SE bot "see" same site

How bots see same website

As You see, the bot's and crawlers don't care about your magnificent flash's, lovely colors, what is up and what is down and e.t.c), the bot WANT TO KNOW what is Your web site CONTENTS!

  1. How the bot's and crawlers thinking ... Hmm, let we "listen" what is in bot mind, when he visit your web site for FIRST time:
    "Wow ... here is a web site, last time when I pass here I don't see this web site, probably is a new web site. My job is to "read" all CONTENTS of this web site, ACCORDING TO RULES of my company and to deliver all information that I gather to my DC (data center) central. OK, where is my list of rules according to I need to read this web site... a, here is, so, I start "read" the web site now:
    1. Where is "web site owner NOTE (robots.txt)" and what in it for me?
    2. What date is today?
    3. What is website IP address and domain?
    4. Is this web site is with frame or without frame?
    5. What is web site TITLE tag?
    6. I don't care about keywords and description meta tags, I will check CONTENT myself, because I don't want somebody to lie me, I will decide what is CONTENT of this web site!
    7. Is this web site source cod is according to HTML rules and how many errors have here?
    8. Now I will count all words in web site (page), hmm ... here is to many words property, sale, buy, house ... obviously this site is a property sale nad real estate RELATED!
    9. So, I have now CONTENT of website, now I will ask all others "friends of main" to COMPARE content with other related web sites to find is this web site CONTENT is UNIQUE or is stolen from other web sites and if is unique, HOW MACH is unique in % value!
    10. ... e.t.c.
    11. Of course I don't intend to mention all bot's, crawlers task - I just want to say that they are approx. 800 shared between bots and DC's.

Your (owner web site) job is:

First, You need to know who and where is YOUR TARGET!
Probably You start to build your own web site or already you have one and You plan is to be visited by people in internet. So, here is the questions which answers You need to know:

  1. Location
  2. Visitors profile
  3. Supposed visitors behaviour
  4. All knowledge about from what usually your target visitors make a complaint, when they browse related competitors web sites.

Second, read step-by-step down below instruction how to optimize your web site to be in top search engines results. I will present rules, that we try to integrated in our script "Maxtrade AIO". For short I will name our SEO techniques - SEAMAT. If you want to use SEAMAT , you need to adjust your web site(s) according the following rules:



Advanced SEAMAT technics

Coming soon ...

 

To generate all info. in this page we have been used various sources in internet. All logos, trademarks are proper of his owners.



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